Rotating drum mixer is worth all the tea in China
To solve supply-chain and product-quality problems, Adagio Teas purchases a batch mixer and brings production in-house.
Plain black or green tea is like plain coffee or espresso," says Michael Cramer, chief operations officer at Adagio Teas. "If all you sell is plain coffee or espresso, you probably won't sell a lot. But when you add milk or chocolate or other flavors and ingredients, your sales will really take off. It’s the same thing with tea." In the past, the company imported various preflavored teas and sold them to customers via the Internet. Unfortunately, legislation enacted after 9/11 interrupted the company’s supply chain and made the delivery of the imported teas unreliable. The company needed to find a way to bring the tea-flavoring operation in-house.